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Online Menswear Shop With The Analog Touch
 
 
 
 
 
 
 
 
 
 
 
 
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AN ONLINE MENSWEAR SHOP THAT FOCUSES ON A ROTATING SELECTION OF WELL-MADE APPAREL FROM OUR FAVORITE BRANDS.

A high quality t-shirt is about simplicity, good cotton, and attention to detail.
 

IT’S ABOUT SIMPLE APPAREL

Our approach is based on creating a lively online shop offering a curated selection of gear from our favorite brands. It’s limited. Maybe just a few tee’s. A chino. Some denim. A hoodie. An ultra-classy sweatshirt. Just enough to create a full get up. And all high quality and meant to be worn for years as wardrobe staples.

 
 
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Our FEATURED MENSWEAR

It’s about versatile garments that can handle the next company meeting or a moto ride in the countryside. Nice fitting. Well-designed. Clean lines. And premium fabrics. We feel that the menswear game has changed and this is the era of elevated casual wear.

 
 
 
 
 
 
 

SHOP BETTER. A SIMPLE AND ROTATING SELECTION OF QUALITY MENSWEAR STAPLES.

 
 
 
 
 
 
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