AN ONLINE MENSWEAR SHOP THAT FOCUSES ON A ROTATING SELECTION OF WELL-MADE APPAREL FROM OUR FAVORITE BRANDS.
IT’S ABOUT SIMPLE APPAREL
Our approach is based on creating a lively online shop offering a curated selection of gear from our favorite brands. It’s limited. Maybe just a few tee’s. A chino. Some denim. A hoodie. An ultra-classy sweatshirt. Just enough to create a full get up. And all high quality and meant to be worn for years as wardrobe staples.
Our FEATURED MENSWEAR
It’s about versatile garments that can handle the next company meeting or a moto ride in the countryside. Nice fitting. Well-designed. Clean lines. And premium fabrics. We feel that the menswear game has changed and this is the era of elevated casual wear.
SHOP BETTER. A SIMPLE AND ROTATING SELECTION OF QUALITY MENSWEAR STAPLES.
THE ELEVATED WARDROBE
Our commentary on the apparel game, the culture, and whatever else is relevant for the discerning menswear aficionado. No fluff. Just honest substance.